A visit to NY Now Winter Market 2016
Luckily, New York is the City of Design and we have Trade Fairs all year round. Last week, we had a family visit to NY Winter Market 2016 at the Javits Convention Center. This time, our beautiful assistant Emilia (our 5-year old daughter) was our PR Manager, trading business cards with all of our favorite brand reps (and she got many goodies from the exhibitors like chocolates, pens and even hand soap!). Going with the family makes the visit more fun, and there are more hands to carry the camera, business cards, brochures, snacks, etc.
We found continuity with the Summer Market edition, in terms of materials and colors but we noticed that gold and copper were diminished and predominated pastel colors above all, following the guidelines of the Pantone Color of the Year, Rose Quartz and Serenity Blue. The main points of this Winter Market were:
Pastel Colors were the main palette in this event, in shades ok pink, blue, yellow and orange. These colors combine best with light matte wood finishes, creating sort of a Scandinavian style. Brands like MoMa or Jonathan Adler mark a statement each year with their characteristic designs and colors. In previous years, the global palette for winter design was darker (and boring!), glad this year we get to see happy and calm colors that may balance our mood during the upcoming cold season!
Innovation in efficiency and functionality is our favorite characteristic in this winter market. Many brands are taking the home design to the next level, in which the users can organize their home with beautiful and efficient products. We loved the “Gautier Studio” slogan “Decorate- Relax- Play - Organize- Illuminate”. This reflects exactly what this market was showing and what we have been aiming for when we design our home. Multiple function items like #Decorate / #Organize / #Illuminate / #Reuse / #Play / #Store / #Seat / #Stack.
As we stated before, we found less gold, brass, and copper metallic designs and more wood, marble, plastic and slim colored metal items than the previous edition. Some unique elements such as Jonathan Adler’s Lucite Colored Sculptures and Chess Set (in yellow and orange neon) were simply outstanding among the rest of the fair.
4. Graphics & Shapes
Creativity stamped in towels, pillows and hand painted step ladders (How’s that?!). Wall hangers that say Hello / Love / Happy. Monkey lamp, realistic colored piggy bank or ceramic balloon dogs were some of the fun animals decor trends that we had the chance to see.
We can resume our experience in this fair as Lovely! The mix of natural materials, pastel and bright colors over neutral surfaces are definitely our favorite style, hand-painted stools to pop-up any space, very creative, as well as simple objects with a clean design that can be beautiful and useful… can’t get better than this!
The next edition of NY Now will be on February 4th of 2017. We hope to see you there… and if you can’t make it we can tell you all about it!